The idea is to get the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity and then, sadly, discard them after a few wears. What is fast fashion?įast fashion can be defined as cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments at breakneck speed to meet consumer demand. If you’re reading this article, you might already be aware of fast fashion’s dark side, but it’s worth exploring how the industry got to this point-and how we can help to change it. That’s when many consumers really started questioning fast fashion and wondering at the true cost of those $5 t-shirts. Then in 2013, much of the world had a reality check when the Rana Plaza clothing manufacturing complex in Bangladesh collapsed, killing over 1,000 workers. Suddenly brands were promising that almost everyone could afford to dress like their favourite celebrity and wear the latest trends fresh from the catwalk.īut, of course, someone was paying the price. All these stores selling cool, trendy clothing well-off people could buy without a second’s thought, wear a handful of times, and then throw away. It was all too good to be true in the oughties. But what is fast fashion? Why is fast fashion so bad? And how exactly does it impact people, the planet, and animals? Enter fast fashion and the global chains that now dominate our high streets and online shopping. Clothes became cheaper, trend cycles sped up, and shopping became a weekly hobby for many. But about 30 years ago, something changed. Clothes shopping used to be an occasional event-something that happened a few times a year when the seasons changed or when we outgrew what we had. A tragic reality check for fashionįashion wasn’t always as destructive of an industry. Here’s why it’s best to steer clear when you can. įast fashion is a relatively new phenomenon in the industry that causes extensive damage to the planet, exploits workers, and harms animals. Buying through our links may earn us a commission-supporting the work we do. Our editors curate highly rated brands that are first assessed by our rigorous ratings system.
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